Doing Experts The Right Way

by Dwi

Increasing Your Understanding About Graphic and Web Design

Information technology really increased its revenue with graphic design and web design, which are just two of the many IT jobs in demand today, since E-commerce is continually expanding and innovating. Graphic design is creating new solutions to problems involving medium of visual communication, either 2D or 3D, digitally or in paper. Its output is reproduced to be able to deliver its objective as many times as possible.

Graphic design output has many examples such as website user interfaces, logos, sketches for fashion, tattoos, or industrial design, animated characters, typefaces, print, advertisements, movie, flyers, newspaper, movie credits, and textile designs. These examples are only part of the big picture of graphic designed applied today.

Web medium needs new, accurate and informative solutions which can be provided by web design. Web design incorporates graphic design because the final output uses a visual medium. Web design incorporates every part of web experience that goes beyond visual output. Web content plays a crucial part of web design because it can be viewed on search engine results, which is a vital part of user experience. We content also plays an important role in a website’s search engine ranking or the number of times a website is visited or viewed. Designing a web experience incorporates copywriting, user interface design, logo design, on-site SEO, social media promotion, link-building, information architecture, design for accessibility, navigation design, HTML mark-up, flash animation, content imagery selection, optimization of conversion rate, and pay-per-click advertisements. These disciplines create a huge impact in user experience and in the success of a website. Graphic design and web design come together and are partners, so anyone who only offers graphic design is not a web designer.

When can we say that a website is successful? A website is considered successful if it is able to capture the interests of the right audience with the right numbers. The website should have full optimization, whether it can be found organic or non-paid search, advertising, PR or social media. The website should be user-friendly and compelling to keep people’s attention, with good navigation interface, helpful quick links and easy to see identifiers. It must be easy to read and understand, even the reader has a visual impairment or any disability, and even if the user has a slow internet connection. A successful website has high level of accessibility that should work in a wide-range of devices such as laptop, desktop, tablet or smart phone. Lastly, the parameter of a successful website is its sales from leads and visitors. If you are planning to market your business online, better get the expertise of a professional web designer. We can definitely help you have a successful website.